Communicating with Physicians and Decision-Makers
Decision-makers are people who have the potential to influence your practice, your job, your workplace or your working conditions. When communicating with them, keep in mind they often juggle competing priorities and are pressed for time. They can be overwhelmed by paper and/or information, and they may know a lot or very little about physiotherapy. […]
Liberate Your Marketing with These Five Simple Ideas
I have been working with private practice professionals like you since 2001, helping them grow their businesses with less effort, and teaching them how to earn a better living doing what they love. Take a few moments now to learn about five simple ideas that can change your marketing forever. …Read more
Generating Marketing Ideas
Marketing is an essential but often overlooked aspect of business. In part, this may be due to some popular myths in our culture. Have you ever heard, “If you build it, they will come…” (from the movie Field of Dreams) or what about “build a better mousetrap, and the world will beat a path to […]
10 Best Marketing Techniques for Physios
Lots and lots of communication and marketing techniques are available for your use – from radio advertising to golf ball giveaways. What’s the best way to focus your marketing time and dollar? Here is a Top 10 list: …Read more
Top 12 things to consider when valuing and preparing your clinic for sale
1. The timing: You should plan your exit strategy right from the beginning. If you plan on selling to key employees or to an outside buyer there are different things to consider for each scenario. …Read more
Pricing your Services
In order to run your clinic using business best practices, your clinic must have a structure for pricing the services and products you are providing.…Read more
Types of Business Models
The following is a list of business types: Sole proprietorship (self employed) – A sole proprietorship is an unincorporated business owned and managed by one individual. Sole proprietors are fully responsible for all debts and obligations related to their business. A creditor with a claim against a sole proprietor would normally have a right against […]
Management Buyouts: Selling Out To Senior Management
Many owner managers include senior employees in their succession plan, either because of previous commitments, because they feel the employees “deserve” the opportunity, because the represent the best possible buyers, or because of some combination of these factors. This can work very well for the owner manager, for the senior employees, and for the company, […]
Assessing Physiotherapy Business Risk and Expected Profit Margins
Factors That Must Be Considered When Assessing Physiotherapy Business Risk and Expected Profit Margins INCREASING COSTS 1. Leasing costs are increasing significantly in some centers across Canada. 2. Some new leases are requiring Personal Guarantees. 3. Costs of renovating and new build-up construction costs are increasing significantly. …Read more
Payment Options for Associate Physiotherapists
Clinic Owners and Associates have a variety of remuneration arrangements. Since the profession was de-listed from MSP in 2002, there has be a great deal of discussion and information exchanged with the profession regarding the contract issues between clinic owners and physiotherapy associates. For many owners and associates it has been difficult to come up […]