Webinar: Work Life Balance: The Ultimate Juggling Act
Webinar: Work Life Balance: The Ultimate Juggling Act Date: Monday, April 15, 2013 Time: 6:00 pm – 7:30 pm (EST) Speaker: Eric Rubel Registration Fee: $120 + GST/HST Click here for Full session outline
How to Work with the Media
What to Know For the most part, you will only want to approach your local media to get coverage for an issue or event that’s unique to your community or your clinic. Provincial associations’ issues media releases from time to time and give interviews on issues of provincial importance; CPA does the same at a […]
How to Use Simple Marketing Techniques to Promote Your Practice
When you think of McDonald’s, or Coca-Cola, or The Gap, no doubt a pretty clear picture comes to mind with little effort. Perhaps you envision certain colours or shapes, or a particular sensation arises. These businesses have used some very basic marketing techniques to enhance your “recall” experience – and you can use these same […]
Tip Sheet – Generating Word Of Mouth Referrals
The most valuable lead that you can get is a referred lead. They are likely to be highly qualified, have motivation and financial ability to buy. They are more likely to trust you. They are further along the purchase decision chain (your business has already been differentiated from your competitors). It is a cost-free form […]
Tip Sheet – Effective Networking (Making Friends)
“Over time, I came to see reaching out to people as a way to make a difference in people’s lives, as well as a way to explore and learn and enrich my own; it became the conscious construction of my life’s path… I didn’t think of it as cold and impersonal, the way I thought […]
Publishing a Physiotherapy Newsletter
By publishing a newsletter, you give yourself an opportunity to keep in regular touch with past and present clients. Done well, a newsletter can inform, inspire and educate. It can show clients that you care, while at the same time positioning you as an expert and an important resource. …Read more
5 Steps to Producing a Brochure that Works
1 – Define Your Purpose Ask yourself, “If this brochure is successful, what will it achieve? List two or three objectives. For example: will a client read it then give it to someone else, increasing referrals to your office? Will reading the brochure boost a patient’s compliance? Will a third-party payer gain a better understanding […]
How to Prepare a Presentation
Before You Begin What is the audience size and characteristics? Is it a speech, panel discussion, community meeting, budget meeting, hearing? When will you be presenting, and for how long? What happens before and after your presentation? What do you want your audience to know, think or do as a result of your presentation? And […]
How to Develop a Web Site
For most physiotherapists, the purpose of a web site is to promote their practice. Ideally, when someone enters the keywords “physiotherapy” and the name of your city, your web site will appear on the list of search results. …Read more
Community Involvement
Getting involved in the community is one of the surest ways to promote your practice or clinic. The best involvement is two-way: you and your staff or colleagues donate your time and resources, and in return receive appropriate recognition for your efforts. …Read more