Negotiate a Better Physio Contract With These 10 Effective Tactics
By Charlotte Anderson, MScPT, Alpha Health Services So now the time has finally come to expand your services. It’s time to hire another physiotherapist for your clinic. Well…now what? It’s really important to determine whether you’re hiring an independent contractor or an employee. (To make it easy, we’ve also included a free independent contractor template […]
Marketing Strategies
Date: Monday, October 26, 2015 Time: 6:00pm – 7:30pm EST Speaker: Laurie Edge Hughes Marketing is a necessity if you want your physiotherapy business to thrive and grow. However as professionals in healthcare we have little to no formal training in business and marketing, and subsequently make poor (if any) marketing choices to help sustain our businesses. Worse […]
Top 10 Reasons Why Patients Won’t Buy Your Orthotics And How to Fix It
By Lori Yarrow, TOG Do you avoid recommending products because you’re concerned they can’t pay for them? Can I just stop you there… You are NOT a financial advisor. Your responsibility as a physiotherapist is to be your patient’s most trusted health advisor. It’s not uncommon that individuals have difficulty with selling. As physiotherapists, we are heart […]
Avoid These 4 Deadly Sins That Ruin New Patient Phone Calls
By Rick Lau I cover entrepreneurship, digital marketing, and practice management. If you own a physiotherapy clinic, you’ve probably spent a pretty penny on marketing. Seeing as how you lose 14% of your customers every year, you can’t afford not to. Even the most inexperienced owners know that the more you spend on marketing, the […]
Why You Need Social Media To Build Trust Between Practitioners and Patients
By Maggie Bergeron, HealthSwapp Social media is embedded in the fabric of our everyday lives – it is the 21st Century version of word of mouth. Almost 20 million Canadians are on Facebook – more than the number of us who voted in our last federal election. The basics of any social network are to […]
Dalhousie University School of Physiotherapy 50th Anniversary
Dalhousie University, NS