The 5 Marketing Best Practices Going Into 2020
Ben Fung, PT, DPT, MBA With all the updates in search algorithms, social media platforms, and consumers becoming increasingly swayed towards micro-moment shopping, there’s a lot to keep up with in having a fresh and relevant marketing strategy moving in to 2020. This monster of a blog post comes following our 2019 State of […]
3 Minute Wednesdays
Hey PPD Nation, We made it super easy for you and rounded up the best information to help you accelerate your practice in January. Best of all, it takes only 3 minute to read. We included everything from patient experience, social media marketing to industry trends. Pick one and read it. Let me know what […]
How To Create Amazing Clinic Culture In 11 Easy Steps
By Kate Durnin, Clinic Owner Where does a great clinic culture come from? How do you build and sustain a culture that needs fixing? I’ll demystify how to build an awesome clinic culture in 11 easy steps that have allowed us to build our multi million dollar clinic. But first, who am I and why […]
How to Choose the Perfect Location for Your Physiotherapy Clinic
By Rick Lau, Healthcare Entrepreneur Whether Your 1st, 2nd, or 8th Location, It Better Meet These 8 Criteria Opening your first (or second) physiotherapy clinic is a milestone event. You feel a mixture of tense excitement as you attend to all the details of your new location. Floor layout, waiting room furniture, equipment, supplies, carpet, […]
Grow 2.5x faster with a Net Promoter Score Program
Patty Romeo, VP Marketing Juvonno.com – Canada’s Best Clinic Software “Repetition makes reputation and reputation makes customers”. – Elizabeth Arden When you treat people a certain way repeatedly, whether in business relationships or otherwise, they come to expect that treatment. It is this expectation that is your reputation, good or bad. This is why business […]
10 Points to Cover When Negotiating with an Independent Contractor as a Clinic Owner
By Charlotte Anderson, PT, PhD(c), Owner ALPHA Health Services, Co-owner PhysioLogicPLUS So, the time has come to expand your clinic’s services. It is time to hire another physiotherapist. So, now what? It is important to differentiate if you are hiring an independent contractor or an employee. The negotiation process is different depending on their employment […]
The DPT – is it really worth it?
The physiotherapy profession tends to attract lifelong learners, and I had a feeling that my Master of Science in Physical Therapy (MScPT) degree wouldn’t be the last formal schooling I would undertake. Coming out of physiotherapy school, I felt as many new grads do: mildly prepared and decidedly anxious. Particularly at the beginning of my […]
7 Fatal Flaws In Setting Up Your PT Website, and What You Should Do Instead
Imagine if thousands of people walked by the front of your clinic every day, but never came in. This is exactly what happens if your website is not set up correctly for your Physiotherapy clinic. Whether you’re starting from scratch or updating an old site, it’s important to the success of your clinic to have […]
Clinic Owner Interview Series: Gabe Wong – Physio Learns the Secret to Balancing Growth and a Healthy Personal Life
Gabe Wong’s story about launching his own physiotherapy clinic starts out very depressing. He was trapped in environments of overworked teams and overbooked schedules, administrative tasks, and not enough patient breakthroughs. After just a few years, he was ready to burn out. But that’s when the story takes an unexpected turn. Gabe now owns two […]
How to Navigate the Perils of Clinic Business Partnerships
Rick Lau, Healthcare Entrepreneur I ran a clinic owner webinar recently where the topic was supposed to be about how to sell your clinic. Over 400 clinic owners signed up. What really surprised me though, once we started interacting, was that how to sell a clinic wasn’t the most pressing problem for my attendees. Numerous […]