How to Advertise on $0: The Importance of Using Google’s Full Potential
By Jovana Smoljanić, PT With 40,000 searches per second and an average of 3.5 billion searches per day, Google can be the first point of contact between you and your clients. A study by Search Engine Land found that having a positive Google presence provides the greatest increase in conversion rates than any other search […]
How to Set-Up Instagram for Your Business
By Maggie Bergeron An amazing clinic is only worth developing if it can attract clients. However, for a clinic that’s only recently opened, finding clients can be a tricky and laborious task. And while it may be easy to assume that a great clinic should be able to sell itself, more often than not, clinic […]
Social Media: 5 Practices to Follow for Your Clinical Marketing and 3 Mistakes to Avoid
By Andrew Koppejan, PT, BBA, MScPT, CGIMS. CPA Member since 2009. Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception. For those starting out, it’s […]
Top 5 Pieces of Content for Clinic Owners to Share Online
You’re busy running your practice, seeing patients, training staff, making sure the phones get answered and keeping your charts up to date. So, why would you want to add something else to your list? “The times they are a changing….” timeless words from Bob Dylan. Patients and healthcare consumers are changing and the way that […]
How to hire a physiotherapist when there is a shortage
By Sanjeev Bhatia Did one of your top physiotherapists just leave your clinic to work for a competitor? Or maybe one of your senior therapists has just given notice for retiring? Even worse, one of your therapists left and started a new clinic across the street. As clinic owners, at some point we’re faced with […]
How to setup google business listings for your physiotherapy clinic
When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing. Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on. […]
How to Use Blogging to Increase Patient Engagement in Healthcare
Were you aware that more than 80% of buyers want content over advertising? Why? Because it allows buyers to get to know you. And as the old adage goes: People buy from those they know, like and trust. Blogging in healthcare can be a powerfully punchy marketing tool. In fact, businesses that have around 200 […]
How To Create A Gratitude List That Works — But Not For The Reason You Think
By Steve Foran Habits… One thing we can all agree on here is that we have them, some of which don’t help us and some of which do. A habit is defined as a settled or regular tendency or practice, especially one that is hard to give up. Oh yes, we all know some ‘bad’ habits […]
Conversations: Is your front desk saying the right thing to patients?
The right words delivered by the right people. It’s the difference between a lasting connection and a bad impression, a life-long customer and a one-time sale, or no sale at all. Stop for a moment, read the opening statement again and ask yourself this question: “In my office, which employees have these conversations every day?” […]
3 critical first steps to fix patient engagement (aka self discharges)
Rick Lau Does fixing patient engagement and preventing patients from self discharging sound appealing to you? Hopefully the answer is yes. After all, who wouldn’t say yes to that. Are you interested in working smarter, not harder? Hopefully the answer is again a resounding, yes. The goal of any business should be to work smarter, […]