Blog 2017-08-20T14:16:56+00:00

Practice BLOG

Open the Floodgates to Content and Advice from Experts in the Field

Social Media: 5 Practices to Follow for Your Clinical Marketing and 3 Mistakes to Avoid

By Andrew Koppejan, PT, BBA, MScPT, CGIMS. CPA Member since 2009. Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception. For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less [...]

Top 5 Pieces of Content for Clinic Owners to Share Online

You’re busy running your practice, seeing patients, training staff, making sure the phones get answered and keeping your charts up to date. So, why would you want to add something else to your list? “The times they are a changing….” timeless words from Bob Dylan. Patients and healthcare consumers are changing and the way that they find you is changing too. 80% of people will do an online search to find services like yours or they may use an app, like League or DashMD, to book and pay for a service ahead of [...]

How to hire a physiotherapist when there is a shortage

By Sanjeev Bhatia Did one of your top physiotherapists just leave your clinic to work for a competitor? Or maybe one of your senior therapists has just given notice for retiring? Even worse, one of your therapists left and started a new clinic across the street. As clinic owners, at some point we’re faced with the hiring challenge! You may live in a busy city where there seems to be ample healthcare professionals around, yet you never seem to be able to recruit top talent healthcare professionals. They all seem to run off [...]

How to setup google business listings for your physiotherapy clinic

When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing. Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on. While many things are important, by far the most critical thing you should do first is claim your Google Business listing. It’s an incredibly powerful tool for attracting new patients. And best of all, it’s free! Google’s objective [...]

How to Use Blogging to Increase Patient Engagement in Healthcare

Were you aware that more than 80% of buyers want content over advertising? Why? Because it allows buyers to get to know you. And as the old adage goes: People buy from those they know, like and trust. Blogging in healthcare can be a powerfully punchy marketing tool. In fact, businesses that have around 200 blog posts published on their website, gain up to 10 times the amount of leads. That might sound like a lot of blog posts. But if you’re in business for the long term, writing 2 blogs per week [...]

How To Create A Gratitude List That Works — But Not For The Reason You Think

By Steve Foran Habits… One thing we can all agree on here is that we have them, some of which don’t help us and some of which do. A habit is defined as a settled or regular tendency or practice, especially one that is hard to give up. Oh yes, we all know some ‘bad’ habits are hard to break! But you not only develop personal habits, which may or may not be beneficial. As a physiotherapist, clinic owner, or manager, you develop habits around your routines and behaviors at work. These habits can [...]

Recent Posts

@cpaprivate

CPA Private Practice's Twitter avatar
CPA Private Practice
@cpaprivate

[Blog] 5 Easy Tactics to Improve your Front Desk Admin at #Physiotherapy Practices by @cpaprivate t.co/qJb2DftKJw

CPA Private Practice's Twitter avatar
CPA Private Practice
@cpaprivate

Build customer and employee loyalty at your clinic at #Physiotherapy Practices by @cpaprivate t.co/seEhfqeQVt

CPA Private Practice's Twitter avatar
CPA Private Practice
@cpaprivate

[Blog] Insights from Ann Rhoades on How to Hire A Players at #PT Your Clinic by @cpaprivate t.co/y9sWWRCYR7

CPA Private Practice's Twitter avatar
CPA Private Practice
@cpaprivate

[BLOG Post] The future of digital marketing at #Physio Your Clinic by @cpaprivate t.co/Y8w2Lx97Ee

CPA Private Practice's Twitter avatar
CPA Private Practice
@cpaprivate

[Blog] 9 Easy Tactics To Answer More Calls at #PT Your Clinic by @cpaprivate t.co/UjfxoCoVJ8