Blog 2017-08-20T14:16:56+00:00

Practice BLOG

Open the Floodgates to Content and Advice from Experts in the Field

5 Technology Insights That Will Affect Your Practice in 2017

After decades as a technological laggard, the healthcare industry has entered the digital age. The acceptance and use of technology in practice will not only continue to be adopted in 2017, but will be accelerated at a pace we have not yet experienced. Advances in technology will create enormous possibilities and opportunities - the wise will recognize and ride this trend. Here are the 5 predictions for the direction of technology in 2017. 1. Mobile Your next patient will most likely find your practice using a smartphone, not a computer. New data from [...]

The Future of Digital Marketing

Less than half a generation ago, topics such as social media, SEO, website user experience, mobile optimized interface, email marketing, and SMS marketing were loosely acknowledged developments of the digital age. When we fast forward to the present, we can appreciate that as much as word of mouth and referral source marketing were staples of the past, digital marketing has become the pillars of the future. In fact, in just a few more years, many leading marketing experts expect that the term “digital marketing” will become as redundant as “wireless Wifi.” Digital is [...]

How to Hire a Better Front Desk Without Wasting LOTS of Time

R. Lau, Healthcare Entrepreneur I really don’t like the word receptionist. I mean, the front desk team do more than just “reception” work. They answer phones, book patients, bill insurance companies, talk with insurers, take payment, schedule next week appointments, show and sell product to patients, complete patient record, and the list goes on. The front desk team is really customer service reps or patient care coordinators or clinic ambassadors. Given that more than “70% of buying experiences are based on how the customer feels they are being treated,” the front desk team is crucial to [...]

How to Hire A-Players … What I Learned From Ann Rhoades

I recently ventured to Las Vegas to attend the APTA PPS conference. This conference is the premier event for private practice physical therapy and business management. The events hosts an array of expert speakers and exhibitors, and brings in over 1200 private practitioners and owners. As the chair of the PPD, managing a large network of private physical therapy clinics, and educating on business and practice management, I have a vested interest in staying on top of the latest cutting edge strategies. And the PPS conference was definitely a great place to be and to come back [...]

Answer More Calls With These 9 Easy Tactics

Alan Hsu, CallHero Let me share a few call performance stats that might blow your mind: Most clinics miss 27% of incoming phone calls. 85% of callers won’t leave a voice message. 50% callers will hang up if put on hold (0–3 mins). 11% callers will hang up during a menu system. Most clinics book less than 60% of potential patients over the phone. Crazy, right? One of the most frustrating problems I hear many physiotherapy clinic owner’s complain about is spending a lot of money on marketing and not seeing any boost in new [...]

5 Tools Every Physiotherapist Contractor Should Use to Market Their Practice

In the last post in this 2-part series, I wrote about ‘How to Get your Contractor to Build Your Brand.’ In that article we shared 4 steps to tapping into contractor psychology triggers. The psychology triggers form the basis of bringing you contractor’s into the fold, so they take ownership of their role and in your business. Once you have those triggers in mind, you’re ready to use the power tools that will make you look like a marketing genius. Both you and your contractors must get on board to make these 5 [...]

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[Blog] 5 Easy Tactics to Improve your Front Desk Admin at #Physiotherapy Practices by @cpaprivate t.co/qJb2DftKJw

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Build customer and employee loyalty at your clinic at #Physiotherapy Practices by @cpaprivate t.co/seEhfqeQVt

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[Blog] Insights from Ann Rhoades on How to Hire A Players at #PT Your Clinic by @cpaprivate t.co/y9sWWRCYR7

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[BLOG Post] The future of digital marketing at #Physio Your Clinic by @cpaprivate t.co/Y8w2Lx97Ee

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[Blog] 9 Easy Tactics To Answer More Calls at #PT Your Clinic by @cpaprivate t.co/UjfxoCoVJ8