Date: Monday, November 25, 2013
Time: 6:00pm – 7:30pm Eastern Time
Speaker(s): Jan Robinson, Greg bay, Eric Schmidt, Darryl Yardley (mod.)
Course sponsored by: DJO Global
DESCRIPTION OF SESSION
Where exactly is the fine line between being innovative in business and compromising your clinic or professional integrity?
Physiotherapy clinic owners, like most business owners, often look for different ways to help their business prosper. Enterprising owners may seek to add new lines of business or value to their customers’ experience, while more conservative owners may choose to examine their business’ profit margins or internal efficiency first. Unlike many other types of businesses, though, physiotherapy clinics can face close scrutiny by the public and by regulating agencies regarding how they choose to advertise and grow.
Social media, products and equipment, flash discounts, and courtesy services are just a few of the latest devices businesses are using to build awareness, value, and brand loyalty. Do you know which of these are considered appropriate within your province? Are you confident of the message you are relaying if you do or do not employ these business strategies at your clinic?
In this session, three experts will discuss the various considerations for business owners seeking to set themselves apart, grow their business, and still maintain their professional standard.
OBJECTIVES
At the end of this session, you will know how to:
- Discuss the major issues, constraints and opportunities related to retailing within Canadian physiotherapy clinic environments;
- Evaluate the appropriateness of various social and mass marketing trends for physiotherapy clinics;
- Make informed decisions when developing marketing, pricing, and retailing strategies for your clinic.
SPEAKER BIOS
Jan Robinson, former Registrar, College of Physiotherapists of Ontario
Jan Robinson is currently Registrar and CEO of the College of Veterinarians of Ontario. She has twenty years of experience in leading profession based regulatory organizations including the Ontario Colleges of Physiotherapists and Occupational Therapists. Jan enjoys building strong flexible organizations and is recognized for her principle based approach to policy governance. She is a keen strategist and is adept at creating community engagement on challenging issues.
Jan has an extensive network linked to professional regulation. Her key areas of focus include standard setting, trade in services, professionalism and ethics, and quality improvement in practice. She is, and has been, a keen contributor to several organizations including the Council on Licensure Enforcement and Regulation, Institute for Credentialing Excellence, the Federation of Health Regulatory Colleges of Ontario, the Canadian Alliance of Physiotherapy Regulators and a newly formed Ontario network of non-health Registrars.
Known for her innovation and ability to build strong multi stakeholder relations and partnerships, Jan is a sought after regulatory advisor and speaker provincially, nationally and internationally.
Greg Bay, BSc Educ, BSc PT, FCAMT, Dip Sports PT
Graduated from UBC in 1987 and went to work with Cliff Fowler up until he retired December 31, 2012. Greg has over a twenty year history as team Physiotherapist for Canada Soccer working with Youth Men’s and Women’s Teams. He has been a part of the Medical Staff for many events including World Figure Skating, Canadian Track & Field, many BC Games and head PT for the movie Miracle. He has been featured on the Discovery Channel and a few times on CBC’s Dragon’s Den with his innovative compression shorts called Coreshorts. He is currently a Director with CBI Health Group in the Fraser Valley and an innovation consultant with Under Armour.
Greg has worked with many clinics across Canada and the USA to create a retail sales opportunity with Coreshorts. For many this was their first time exploring retail options as a revenue and customer service stream.
Eric Schmidt
Erik Schmidt has worked in private practice since he completed his MScPT from Queen’s University in 2006. More recently, in 2011 Erik completed a Masters of Clinical Science in Manipulative Therapy (MClSc) at Western University and became a Fellow of the Canadian Academy of Manual and Manipulative Physical Therapists (FCAMPT).
Currently, Erik is the corporate owner and chief manager of Schmidt Physiotherapy. His responsibilities include direct patient care and clinician management to ensure high-quality, consistent, evidence-informed practice at all of his clinical and private industrial accounts.
In 2012 Erik also opened Embrace MedicalTM. This partnership venture focuses exclusively on the distribution and utilization of Medical, Rehabilitation, and Sanitization supplies for the independent health-care provider and their patients.
Erik dedicates time, both past and present, to educating and mentoring physiotherapist while making an effort to advance the practice of physiotherapy when possible. Erik is a past executive member of the National Orthopaedic Division of the CPA and a faculty member of the Northern Ontario School of Medicine. Erik currently serves as co-chair of the London Orthopeadic Division and assists with both the Orthopaedic Division Syllabus Curriculum and the Western University Masters of Manipulative Therapy Program (MClSc).
Darryl Yardley, MSc(PT), MClSc(MT) (Mod.)
(bio coming soon)
