Marketing is a necessity if you want your physiotherapy business to thrive and grow. However as professionals in healthcare we have little to no formal training in business and marketing, and subsequently make poor (if any) marketing choices to help sustain our businesses. Worse yet, many of us were taught or given the impression that marketing is bad, slimy, or unprofessional. This mind set hampers the physiotherapy professional’s ability to succeed in business.
Further, a strong and strategic ability to market your services is a key component to establishing greater authority in the healthcare arena. It is what enables consumers and other stakeholders to learn about the kinds of services you provide, and creates a desire to access your clinic or department.
In this workshop, we will explore marketing mindsets, marketing strategies, marketing tactics, and the fundamentals of marketing messaging.
This workshop will be of particular interest to clinic owners and managers, and those with a hand in marketing a practice or rehab department.