Hey PPD Nation,
We made it super easy for you and rounded up the best information to help you accelerate your practice in January.
Best of all, it takes only 3 minute to read. We included everything from patient experience, social media marketing to industry trends.
Pick one and read it.
Let me know what your biggest takeaway is.
Karim
Chair of CPA Private Practice
#1: What Not To Say On The Phone
By Paul Gough
“Pranked! What Not To Say On The Phone” is a new segment where Paul called clinics around the world as a prospective patient that is looking for treatment, willing to pay. Paul took the role as a middle aged construction worker who hurt his back, TRYING to give my money away, but this front desk staff member had another idea for me! Tune in to see how this call went..
#2: A Comprehensive Guide to Local SEO in 2020
By Hubspot
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
To help you optimize your business for local SEO, we’ve created a comprehensive guide, which will cover local SEO tools, local search best practices, how to optimize for Google My Business, and more.
#3: 7 Questions Every Clinic Owner MUST Ask Before Even Thinking about Opening a Second Location
By Rick Lau
Warning: Do Not Invest in a Second Location Before Reading This
You made it. You’ve got a booming health clinic. Patients are pouring in, your staff is happy, your doctors are busy. And so are you.
And as you sit back in your office chair, you start to ponder the Big Question:
“Should I open a second location?”
And if you don’t, you know your competitor (or superstar clinician) will because it’s a really good business opportunity.
If that’s where you are right now, I’ve got two words for you: Sit tight. Be like Congress – do nothing, at least until you read this.
#4: How To Have Radically Candid Career Conversations Like a Boss
By Radical Candor
In order to build a successful team, you need to truly understand each person’s long-term ambitions and how their current circumstances fit into their life and career goals. You can only achieve this is by getting to know each member of your immediate team personally. Helping each person on your team grow in the direction of their dreams is part of being a kick-ass boss, and it’s the key to successful growth management. This is why you can’t skip having career conversations.
