1 – Define Your Purpose
Ask yourself, “If this brochure is successful, what will it achieve? List two or three objectives. For example: will a client read it then give it to someone else, increasing referrals to your office? Will reading the brochure boost a patient’s compliance? Will a third-party payer gain a better understanding of the role of physiotherapy in health outcomes? If your list of objectives contains several unrelated purposes (as above), create separate brochures for each audience and objective. …Read more
