By Kylie McKee, WEBPT Oh, parting ways is such sweet sorrow. And that certainly holds true when a patient leaves his or her physiotherapist—particularly if that departure is premature. After all, patients who stick with physiotherapy typically experience high success rates. But, as any PT knows, patient success in therapy hinges on consistency in the plan […]
By Sanjeev Bhatia, MBA, PT Acquiring doctor referrals can be a smart marketing tactic that reaps very profitable rewards for your clinic. In fact, once you get doctors on board you can see a never ending stream of new patient referrals coming your way. But when it comes to doctor referrals, most clinic owners or […]
By Tanja Yardley Consolidation. Cue the dramatic background music and the darkening sky. To many, it’s a four letter word – spelled with 13 letters – that inspires visions of faceless corporations gobbling up helpless victims and leaving a wake of broken dreams. Like it or hate it, consolidation is an emerging market force in […]
Rick Lau @thericklau So, you think you’re running a tight ship. The physiotherapy clinic is going along well and your staff seem to be happy, the culture is positive and the patients are happy. Until… One of your staff quits all of a sudden and the entire clinic culture falls apart. Not to mention, YOU […]
By Jovana Smoljanić, PT With 40,000 searches per second and an average of 3.5 billion searches per day, Google can be the first point of contact between you and your clients. A study by Search Engine Land found that having a positive Google presence provides the greatest increase in conversion rates than any other search […]
By Maggie Bergeron An amazing clinic is only worth developing if it can attract clients. However, for a clinic that’s only recently opened, finding clients can be a tricky and laborious task. And while it may be easy to assume that a great clinic should be able to sell itself, more often than not, clinic […]
By Andrew Koppejan, PT, BBA, MScPT, CGIMS. CPA Member since 2009. Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception. For those starting out, it’s […]
You’re busy running your practice, seeing patients, training staff, making sure the phones get answered and keeping your charts up to date. So, why would you want to add something else to your list? “The times they are a changing….” timeless words from Bob Dylan. Patients and healthcare consumers are changing and the way that […]
By Sanjeev Bhatia Did one of your top physiotherapists just leave your clinic to work for a competitor? Or maybe one of your senior therapists has just given notice for retiring? Even worse, one of your therapists left and started a new clinic across the street. As clinic owners, at some point we’re faced with […]
All Rights Reserved © CPA Private Practice Division