Decision-makers are people who have the potential to influence your practice, your job, your workplace or your working conditions. When communicating with them, keep in mind they often juggle competing priorities and are pressed for time. They can be overwhelmed by paper and/or information, and they may know a lot or very little about physiotherapy. […]

I have been working with private practice professionals like you since 2001, helping them grow their businesses with less effort, and teaching them how to earn a better living doing what they love. Take a few moments now to learn about five simple ideas that can change your marketing forever. …Read more

Lots and lots of communication and marketing techniques are available for your use – from radio advertising to golf ball giveaways. What’s the best way to focus your marketing time and dollar? Here is a Top 10 list: …Read more