Marketing is an essential but often overlooked aspect of business. In part, this may be due to some popular myths in our culture.
Have you ever heard, “If you build it, they will come…” (from the movie Field of Dreams) or what about “build a better mousetrap, and the world will beat a path to your door”. These both imply that if you develop a product or service, your job is done and customers will magically appear. Time for a reality check… …Read more
