You’re busy running your practice, seeing patients, training staff, making sure the phones get answered and keeping your charts up to date. So, why would you want to add something else to your list? “The times they are a changing….” timeless words from Bob Dylan. Patients and healthcare consumers are changing and the way that […]

By Sanjeev Bhatia Did one of your top physiotherapists just leave your clinic to work for a competitor? Or maybe one of your senior therapists has just given notice for retiring? Even worse, one of your therapists left and started a new clinic across the street. As clinic owners, at some point we’re faced with […]

When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing. Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on. […]

Were you aware that more than 80% of buyers want content over advertising? Why? Because it allows buyers to get to know you. And as the old adage goes: People buy from those they know, like and trust. Blogging in healthcare can be a powerfully punchy marketing tool. In fact, businesses that have around 200 […]

The right words delivered by the right people. It’s the difference between a lasting connection and a bad impression, a life-long customer and a one-time sale, or no sale at all. Stop for a moment, read the opening statement again and ask yourself this question: “In my office, which employees have these conversations every day?” […]

By Sanjeev Bhatia, Clinic Operations Expert You’re simply not getting the type of results you want so you decide to make some changes at the clinic. Then you roll your eyes and think about the potential challenges and difficulty that’s going to come from staff. As a clinic operations expert, I’ve worked with hundreds of […]

As the health care landscape evolves, patients are transforming from passive users of health care services to engaged power players in the health care ecosystem. How can physiotherapists and clinic owners work to transform patient engagement and be apart of it rather than being left behind? Here are 5 ways to engage your patients with […]

Less than half a generation ago, topics such as social media, SEO, website user experience, mobile optimized interface, email marketing, and SMS marketing were loosely acknowledged developments of the digital age. When we fast forward to the present, we can appreciate that as much as word of mouth and referral source marketing were staples of […]