By Darryl Yardley. Organizations are what they measure. In all types of business, decision-making is an integral part of the day-to-day operations. The results of many decisions are often based on intuition and/or experience. We need to alleviate the personal element of quantifying issues, and rather use a data driven approach to provide a means […]
By Rick Lau I cover entrepreneurship, digital marketing, and operations management. When it comes to marketing, do you feel like nothing works? You run an ad but your clinic just isn’t seeing the return – you can’t remember the last time your calendar was “fully booked” with appointments? The price tag involved in most external […]
By Maggie Bergeron, HealthSwapp Moving healthcare online is an important step in improving clinical workflow and achieving outstanding patient care and outcomes. However, “history has shown that medical innovations are frequently accompanied by new risks. Accordingly, physicians [and healthcare practitioners] must keep the potential for harm to patients in mind and must actively manage the […]
By Rick Lau I cover entrepreneurship, digital marketing, and operations management. What you don’t measure you can’t manage. And yet, when asked, most clinic owners don’t know their most basic financial numbers or benchmarks, not to mention how theirs compare to the successful private practices. So how can you effectively grow your clinic? The truth is, […]
By Sanjeev Bhatia, MScPT, MBA I cover clinic operations, practice management systems and technology, business development, and online presence. bhatiasanj@gmail.com Structure Dictates Function. It’s simple. As in biology, structure dictates function. In our case, how you’ve structured your clinic operations (also known as business processes) and how well understood they are by your staff will impact […]
By Charlotte Anderson, MScPT, Alpha Health Services So now the time has finally come to expand your services. It’s time to hire another physiotherapist for your clinic. Well…now what? It’s really important to determine whether you’re hiring an independent contractor or an employee. (To make it easy, we’ve also included a free independent contractor template […]
By Lori Yarrow, TOG Do you avoid recommending products because you’re concerned they can’t pay for them? Can I just stop you there… You are NOT a financial advisor. Your responsibility as a physiotherapist is to be your patient’s most trusted health advisor. It’s not uncommon that individuals have difficulty with selling. As physiotherapists, we are heart […]
By Rick Lau I cover entrepreneurship, digital marketing, and practice management. If you own a physiotherapy clinic, you’ve probably spent a pretty penny on marketing. Seeing as how you lose 14% of your customers every year, you can’t afford not to. Even the most inexperienced owners know that the more you spend on marketing, the […]
By Maggie Bergeron, HealthSwapp Social media is embedded in the fabric of our everyday lives – it is the 21st Century version of word of mouth. Almost 20 million Canadians are on Facebook – more than the number of us who voted in our last federal election. The basics of any social network are to […]
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