When you think of McDonald’s, or Coca-Cola, or The Gap, no doubt a pretty clear picture comes to mind with little effort. Perhaps you envision certain colours or shapes, or a particular sensation arises. These businesses have used some very basic marketing techniques to enhance your “recall” experience – and you can use these same […]

The most valuable lead that you can get is a referred lead. They are likely to be highly qualified, have motivation and financial ability to buy. They are more likely to trust you. They are further along the purchase decision chain (your business has already been differentiated from your competitors). It is a cost-free form […]

By publishing a newsletter, you give yourself an opportunity to keep in regular touch with past and present clients. Done well, a newsletter can inform, inspire and educate. It can show clients that you care, while at the same time positioning you as an expert and an important resource. …Read more

1 – Define Your Purpose Ask yourself, “If this brochure is successful, what will it achieve? List two or three objectives. For example: will a client read it then give it to someone else, increasing referrals to your office? Will reading the brochure boost a patient’s compliance? Will a third-party payer gain a better understanding […]

Getting involved in the community is one of the surest ways to promote your practice or clinic. The best involvement is two-way: you and your staff or colleagues donate your time and resources, and in return receive appropriate recognition for your efforts. …Read more

Marketing is an essential but often overlooked aspect of business. In part, this may be due to some popular myths in our culture. Have you ever heard, “If you build it, they will come…” (from the movie Field of Dreams) or what about “build a better mousetrap, and the world will beat a path to […]