By Ann Wendel | Strive Labs Imagine having the ability to identify unhappy customers at their third visit in order to perform a customer service rescue to create a satisfied lifelong client. Or to have the ability to identify your biggest fans at discharge in order to ask them to tell their friends and family […]

By Rick Lau I cover entrepreneurship, digital marketing, and operations management. When it comes to marketing, do you feel like nothing works? You run an ad but your clinic just isn’t seeing the return – you can’t remember the last time your calendar was “fully booked” with appointments? The price tag involved in most external […]

By Lori Yarrow, TOG Do you avoid recommending products because you’re concerned they can’t pay for them? Can I just stop you there… You are NOT a financial advisor. Your responsibility as a physiotherapist is to be your patient’s most trusted health advisor. It’s not uncommon that individuals have difficulty with selling. As physiotherapists, we are heart […]

By Rick Lau I cover entrepreneurship, digital marketing, and practice management. If you own a physiotherapy clinic, you’ve probably spent a pretty penny on marketing. Seeing as how you lose 14% of your customers every year, you can’t afford not to. Even the most inexperienced owners know that the more you spend on marketing, the […]

By Maggie Bergeron, HealthSwapp Social media is embedded in the fabric of our everyday lives – it is the 21st Century version of word of mouth. Almost 20 million Canadians are on Facebook – more than the number of us who voted in our last federal election. The basics of any social network are to […]

By Rick Lau I cover entrepreneurship, digital marketing, and practice management. Over the past months you may have been getting new patient referrals from a couple of doctors. But an interesting thing that nobody seems to pay attention to is keeping those relationships active and also finding new doctors to work with. You see, until […]